Thirty years ago Marin Services for Women began as a safe place for substance-addicted women to practice together the 12 steps of recovery. When they approached me, MSW needed a fresh brand look to convey its evolution into a professional organization with highly skilled staff and proven results.
Through a collaborative and inclusive brand strategy development process, it became clear that MSW held a leadership role in the field of women’s substance addiction treatment underscored by its higher than average Client program completion rate and needed to make that fact known. We unearthed the new brand story that highlights the organization’s focus on women and their families, providing a healing place and highly effective, individualized wellness program on their path to recovery. Working with creative partners, the strategic brand platform was then translated into the new logo, identity system and website design.