Partnerships Scale Impact
I am so grateful for the talent of partners with whom I work in bringing marketing strategy to life. One of my recent projects was a series of marketing recruitment campaigns for Admissions at a large, private high school in Oakland. Each campaign achieved record admissions numbers over prior years and, even more importantly, yield […]
What kinds of services do I offer?
Brands and Products: Brand strategy (positioning, messaging) + marketing communications campaign strategy and implementation + creative concepting and production (with partners) + account direction Non-profits: Branding/identity strategy and implementation+public education campaigns, marketing communications for fundraising +capital campaigns
What creates successful marketing communications outcomes?
Strategy grounded in goals and insightful analysis, expert messaging development, smart channel selection and the power of partnerships. I have been fortunate over the years to work with many talented individuals, from designers to media planners, website developers to database experts. Goals are always achievable when the right team is formed and motivated and I […]
Brower Youth Awards
I had the joy of attending the Brower Youth Awards for environmental (and social) activism in San Francisco recently with my daughter, the teacher that leads my daughter’s school’s Green Club and some of her classmates. From school butterfly gardens to saving 1/2 of the world’s salmon that is caught for consumption and the connected […]
Connect Inspire Engage
Are you inspiring engagement? I’ve been meeting with many organizations that are doing amazing work but lack the Brand Strategy to guide how they communicate the value of their work in a compelling and differentiating way. Many default to reciting their mission statement, “Our mission is to . . . and we do this by […]
2013 Goldman Environmental Awards: Framing the Story
I had the amazing opportunity to once again attend the Goldman Environmental Awards this week, honoring everyday people who have achieved stunning positive environmental successes. Once of the unifying attributes of all six individuals is the personal connection they felt to their cause, the subsequent motivation to act and then the way in which they […]
Picture World Hope
Such an appropriate name. I first met Barb Ries through my work with WildCare and am such a fan of her amazing documentary-style photography. She captures a story in every photo that she takes. When the opportunity arose to use her on the Habitot project, I seized the moment and the partnership results speak for […]
Partnering with Talent
One of the things I like most about what I do is working with super talented writers, designers, media planners, other strategists, website developers, . . . the list is endless. I work with low overhead because I bring in talent as needed for projects. This gives me the freedom to go where the project […]
Agency Seeking Freelance Strategist?
One of the joys of my work is being able to embed seamlessly with design, advertising and integrated marketing agencies that need a seasoned strategist with account director skills. I bring big agency-big brand skills to any size project. Let’s chat about your needs to see how I might be of help.
Marketing Plans
A marketing plan is your game plan for success. It’s a series of analyses that help bring clarity to what the priorities are for your brand and how you are going to achieve them. Many times we fall into the trap of repeating marketing programs without regard to a shifting landscape. Take the time […]