With a full schedule of airings scheduled on PBS, the Center wanted to showcase the Story of the Universe video and connect the audience with additional resources and opportunities to learn more. The main challenge was to create a contemporary look and feel while focusing the brand on its reason for being. Through my brand strategy development process, I took the brand to a more personal and current place, refocusing the brand on its role in catalyzing individuals to positively shape the direction of our world.
I then partnered with my friends at DK Design bringing the strategy to life through the new website design which uses a cost-effective WordPress template, a great solution for small non-profits and businesses.